Privacy Policy

We may collect personal information directly from you, automatically through your use of the Website, and from service providers, business partners, advertising platforms, or other third parties.

Information You Provide to Us

Depending on how you interact with Beside The Influence, you may provide information such as:

• Name
• Email address
• Telephone number
• Mailing or billing address
• Account or login information
• Payment and transaction information
• Products, programs, memberships, coaching services, or other services purchased
• Information submitted through applications, questionnaires, assessments, forms, surveys, or intake processes
• Communications with our team
• Customer service communications
• Testimonials, reviews, comments, and feedback
• Information shared during coaching sessions, community discussions, calls, meetings, or other interactions
• Information regarding your goals, experiences, relationships, family circumstances, lifestyle, alcohol-related experiences, or other matters that you voluntarily choose to share with us
• Information you provide when participating in events, programs, communities, or promotions
• Any other information you voluntarily provide to us

You are not required to provide personal information to us. However, choosing not to provide certain information may prevent you from accessing particular Website features, programs, products, services, communities, or other offerings.

Information We Collect Automatically

When you access or use our Website, we or our service providers may automatically collect information such as:

• Internet Protocol address
• Browser type and version
• Device type
• Operating system
• Language settings
• Approximate location derived from technical information
• Referring website or URL
• Pages viewed
• Links clicked
• Dates and times of visits
• Time spent on pages
• Website interactions
• Advertising identifiers
• Cookie identifiers
• Analytics information
• Information regarding how you navigate or interact with the Website
• Technical information necessary to maintain, secure, and improve the Website

We may combine automatically collected information with information you provide directly to us.

Information From Other Sources

We may receive information from third parties, including:

• Payment processors
• Marketing platforms
• Advertising networks
• Social media platforms
• Analytics providers
• Scheduling platforms
• Customer relationship management systems
• Community platforms
• Referral partners
• Business partners
• Service providers
• Publicly available sources

We may use personal information for legitimate business and operational purposes, including to:

Provide Our Products and Services

We may use your information to:

• Deliver programs, coaching, memberships, communities, resources, products, or services
• Create and maintain accounts
• Provide access to purchased services
• Schedule appointments, calls, or events
• Communicate with you regarding your participation
• Personalize your experience
• Provide customer support
• Respond to questions or requests

Process Transactions

We may use personal information to:

• Process payments
• Confirm purchases
• Manage subscriptions or payment plans
• Issue receipts
• Maintain transaction records
• Address billing issues
• Prevent fraudulent transactions

Payment information may be processed directly by third-party payment processors. We may not receive or retain complete payment-card information.

Communicate With You

We may use your information to send:

• Administrative communications
• Program updates
• Appointment reminders
• Service announcements
• Customer-support messages
• Educational information
• Marketing communications
• Promotional offers
• Event information
• Other communications related to Beside The Influence

Marketing and Advertising

We may use personal information to:

• Promote Beside The Influence programs and services
• Measure advertising performance
• Understand how individuals interact with our advertisements
• Create audiences for advertising campaigns
• Personalize advertisements or marketing communications
• Deliver information that may be relevant to your interests

Where required by applicable law, you may opt out of certain forms of targeted advertising or data sharing.

Analytics and Business Improvement

We may use information to:

• Analyze Website usage
• Measure program and marketing performance
• Improve our Website
• Develop or improve products and services
• Understand client and visitor interests
• Identify trends
• Conduct internal research
• Improve the client experience
• Make operational and business decisions

Security and Fraud Prevention

We may process information to:

• Secure our Website and systems
• Detect suspicious activity
• Prevent fraud
• Authenticate users
• Investigate security incidents
• Protect Beside The Influence, our clients, and others

Legal and Compliance Purposes

We may use information when reasonably necessary to:

• Comply with applicable laws
• Respond to lawful requests
• Enforce our agreements and policies
• Establish, exercise, or defend legal claims
• Investigate potential violations
• Protect our legal rights
• Protect the safety, rights, or property of Beside The Influence or others

We do not use personal information to make automated decisions producing legal or similarly significant effects unless disclosed to you and permitted by applicable law.

We may disclose personal information to third parties that assist us with operating Beside The Influence and delivering our services.

These parties may include:

• Website hosting providers
• Customer relationship management platforms
• Payment processors
• Email providers
• Text messaging providers
• Telephone providers
• Scheduling systems
• Coaching or community platforms
• Analytics providers
• Advertising platforms
• Social media platforms
• Technology providers
• Artificial intelligence service providers
• Contractors and consultants
• Professional advisors
• Accountants
• Attorneys
• Fraud-prevention providers
• Cybersecurity providers
• Other vendors supporting our operations

We may provide these parties with information reasonably necessary for them to perform services on our behalf.

Business Transactions

If Beside The Influence undergoes or considers a merger, acquisition, financing, restructuring, sale of assets, reorganization, dissolution, or similar business transaction, personal information may be disclosed or transferred as part of that transaction.

Legal Requirements and Protection

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to a subpoena, court order, or lawful governmental request
• Protect our rights or property
• Investigate fraud or unlawful conduct
• Protect the safety of individuals
• Enforce our agreements or policies

Beside The Influence does not sell personal information for monetary payment in the traditional sense.

However, certain privacy laws may define some disclosures involving advertising technology, analytics providers, cookies, pixels, or advertising platforms as a “sale,” “sharing,” or processing for targeted advertising.

Information involved in these activities may include:

• IP addresses
• Device identifiers
• Browser information
• Cookie identifiers
• Advertising identifiers
• Email addresses or similar identifiers
• Website activity
• Pages viewed
• Interactions with advertisements
• Information about how you use our Website

Where applicable, you may have the right to opt out of these activities.

We will also recognize applicable legally required universal opt-out preference signals where required.

Beside The Influence and its service providers may use cookies, pixels, web beacons, tags, software development kits, and similar technologies.

These technologies may help us:

• Operate the Website
• Remember preferences
• Maintain account sessions
• Understand Website usage
• Measure Website performance
• Detect fraud
• Improve Website functionality
• Measure marketing campaigns
• Deliver relevant advertising
• Understand how visitors reach our Website

Cookies may include:

Your browser may allow you to block, restrict, or delete cookies. Blocking certain cookies may affect Website functionality.

The Website may contain links to websites, platforms, applications, or services operated by third parties.

Beside The Influence does not control the privacy, security, or data-handling practices of those third parties.

Once you leave our Website or interact directly with a third-party service, that provider’s privacy policy and terms may apply.

We encourage you to review the privacy practices of any third-party services you use.

We use reasonable administrative, organizational, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, communication system, data-storage method, or transmission over the internet can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials or passwords associated with our services.

If you believe your account or information has been compromised, please contact us promptly.

Beside The Influence’s Website and services are intended for adults and are not designed to solicit personal information directly from children.

We do not knowingly use the Website to solicit personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us. We will review the request and take appropriate action, including deletion when required.

If you receive promotional emails from Beside The Influence, you may unsubscribe from marketing emails by using the unsubscribe link included in the message.

Even if you opt out of promotional emails, we may continue to send communications reasonably necessary to administer your account, purchases, programs, services, transactions, or relationship with us.

If you voluntarily provide your telephone number and consent to receive communications, Beside The Influence and service providers acting on our behalf may communicate with you by telephone or text message as permitted by applicable law.

Messages may include:

• Appointment reminders
• Program notifications
• Administrative communications
• Customer support
• Educational content
• Promotional communications
• Marketing messages

Where separately disclosed and authorized, communications may use automated technology, prerecorded messages, or artificially generated voice technology.

Consent to receive marketing communications is not a condition of purchasing a product or service unless expressly permitted by applicable law.

We may disclose information relating to messaging, including your telephone number and consent or opt-out status, to service providers necessary to deliver and administer those communications.

Some information that you choose to provide during interactions with Beside The Influence may concern personal matters, including lifestyle, relationships, family circumstances, emotional wellbeing, alcohol-related experiences, physical or mental health information, or similar subjects.

Depending on the information involved and applicable law, some of this information may qualify as sensitive personal information.

Where required by applicable law, Beside The Influence will obtain consent before processing sensitive personal information.

We encourage you not to provide information that is unnecessary for your participation in our services.

Depending on where you reside and whether a particular privacy law applies to Beside The Influence, you may have certain rights regarding your personal information.

These rights may include:

To submit a privacy request, contact Beside The Influence using the contact method provided on besidetheinfluence.com.

Please identify your request clearly, such as:

• Access My Information
• Correct My Information
• Delete My Information
• Data Portability Request
• Opt Out of Targeted Advertising
• Opt Out of Sale or Sharing
• Withdraw Consent
• Privacy Request Appeal

We may need additional information to reasonably verify your identity before fulfilling certain requests.

The verification process may depend on:

• The nature of your request
• The sensitivity of the information
• Whether you maintain an account with us
• The information necessary to reasonably verify your identity

We may decline a request when permitted by applicable law, including when we cannot reasonably verify the requester’s identity.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent has authority to act for you.

If applicable law provides you with a right to appeal our decision regarding a privacy request, you may submit an appeal using the contact information available through besidetheinfluence.com.

Please identify the request as a “Privacy Request Appeal” and provide sufficient information for us to identify the original request and review our decision.

We will review qualifying appeals and respond within the time required by applicable law.

We retain personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected or another legitimate business purpose, including:

• Providing services
• Maintaining client records
• Processing transactions
• Maintaining business and financial records
• Resolving disputes
• Enforcing agreements
• Protecting against fraud
• Satisfying legal obligations

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably necessary, we may delete, destroy, aggregate, or deidentify it in accordance with applicable law and our data-management practices.

We may create aggregated or deidentified information from personal information.

When we maintain information in deidentified form, we will not attempt to reidentify the information except as permitted by applicable law.

We may use aggregated or deidentified information for analytics, research, business improvement, marketing measurement, and other lawful purposes.

Some browsers offer “Do Not Track” settings.

Because there is not a single universally adopted standard governing all Do Not Track signals, the Website may not respond to every type of browser-based Do Not Track request.

However, where applicable law requires us to recognize a legally valid universal opt-out mechanism or privacy preference signal, we will process that signal as required.

We may revise this Privacy Policy from time to time to reflect:

• Changes to our business
• Changes to our Website
• New products or services
• Changes in technology
• Changes in our data practices
• Changes in applicable legal requirements

The updated policy will be posted on the Website with a revised “Last Updated” date.

Your continued use of the Website after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised Privacy Policy to the extent permitted by law.

Subject to any rights that cannot legally be waived, this Privacy Policy and disputes arising from or relating to this Privacy Policy, the Website, or Beside The Influence’s collection, use, or handling of personal information shall be governed by applicable law.

Any lawsuit, action, or legal proceeding arising from or relating to this Privacy Policy that may properly be brought in court shall be brought exclusively in the appropriate state or federal court located in or serving Raleigh, North Carolina.

You consent to the personal jurisdiction and venue of those courts for purposes of such proceedings.

Nothing in this section is intended to restrict any privacy right, consumer protection, administrative remedy, or other right that applicable law does not permit a consumer to waive.

If you have questions about this Privacy Policy, our privacy practices, or a request involving your personal information, please contact Beside The Influence using the contact information provided through:

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